Job Description

1. Track global design fields (such as product design, visual design, user experience, brand design, etc.) for industry dynamics, emerging trends, and technological innovations, covering multiple dimensions including consumer markets, technology, culture, and society;
2. Analyze changes in user behavior, lifestyles, and aesthetic preferences, uncovering potential design opportunities;
3. Research competitors and industry benchmark cases, distilling actionable design strategies and innovative directions;
4. Integrate multi-channel data (such as social media, industry reports, user research, sales data, etc.), using quantitative and qualitative analysis methods to produce trend insight reports;
5. Present trend evolution patterns through data modeling or visualization tools (such as Tableau, Power BI) to support design decisions;
6. Regularly publish quarterly/annual design trend white papers, internal sharing reports, or customized trend recommendations for clients;
7. Participate in forward-looking design planning for corporate products, brands, or services, proposing innovative directions and actionable suggestions;
8. Collaborate closely with design, marketing, product, and R&D teams to convert trend insights into actual projects;
9. Provide strategic decision support to senior management, assisting in the formulation of long-term design roadmaps;
10. Participate in industry forums, exhibitions, design weeks, and other events to establish external expert networks and industry resource databases;
11. Liaise with design agencies, academic institutions, or third-party data platforms to obtain the latest industry information.

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