Job Description
Disney Entertainment Television’s Consumer, Content, & Brand Insights group oversees primary research and social analytics for content across several brands, including Disney Branded Television, ABC, and Hulu. At its core, the team is responsible for providing actionable, data-driven consumer insights to inform Development, Programming, Marketing, and Strategy decision-making for some of the most recognizable brands on television!
Job Summary: We are seeking a Manager, Consumer, Content, & Brand Insights to work across our portfolio for linear and streaming platforms. They will be joining a best-in-class team that is forward-thinking, innovative, and engaged in helping understand the evolving entertainment landscape.
This role will support primary research efforts for ABC Entertainment, ABC News, 20th Century Television, and the Walt Disney Television Alternative Studio. The team will support multiple creative teams on salient business questions, crafting bespoke research approaches, and delivering timely, actionable audience insights to inform key creative and business decisions. They will have deep expertise employing quantitative and qualitative methodologies to support series throughout their lifecycles, from concept testing, pilot testing, and marketing testing to longitudinal series maintenance. In addition to title-specific projects, scope will include broader genre explorations, brand-focused studies, several tracking studies, and spearheading additional custom research projects regarding the broader content landscape, consumer behavior, and whitespace opportunities.
This role also involves significant collaboration across The Walt Disney Company, including a partnership with our Advanced Analytics & Data Science teams, requiring an experimentation mindset and a deep understanding of data. The position will report to the Director, Consumer, Content, & Brand Insights and work across a range of projects, including pilot testing, marketing testing, concept testing, brand health tracking, and additional content studies
Responsibilities: - Management of a high-volume, continuously evolving roster of primary research projects in various stages of completion – including project planning/scheduling, vendor communication, questionnaire design/review, link proofing, robust data analysis, and report/presentation creation.
- Debrief senior creative, programming and marketing stakeholders along with external showrunners and producers about research findings and the impact on: content strategy, renewal and/or marketing priority decisions.
- Coordinate with research leader(s) on key research priorities, synergistic opportunities, and cross-team collaborations.
- Consult with creative teams across development, current programming, marketing and scheduling to identify priority research needs and strategically design and evolve research initiatives to serve business questions and objectives.
- Review available performance metrics for Disney Branded Television series and competitive set. As well as staying current on all DBT series and movie creative.
- Communicate with peers across research org to align business priorities.
Basic Qualifications: - A minimum of 4 years of experience in a research function in the media/entertainment industry (broadcast/cable/streaming platform, TV studio or network, entertainment research vendor).
- Extensive experience with both quantitative and qualitative primary research methodologies; comfortable navigating complex data sets and working across demos. Best-in-class storyteller with the proven ability to confidently and concisely present consumer feedback to senior-level executives and creative teams.
- Trusted thought partner who can establish relationships with key internal clients and whose expertise as the ‘voice of the consumer’ is sought out as new business questions arise.
- Strategic problem solver adept at understanding stakeholders’ business objectives, crafting an optimized research approach, and producing rich insight within required time frames.
- Self-starter well-versed in managing rapidly changing priorities and tight timelines.
- Outstanding verbal, written, and visual presentation skills.
- Excellent organizational and prioritization skills.
- Strong attention to detail and quality.
- Effective collaborator comfortable working with other research groups to create compelling, holistic stories.
- Intellectually curious; open to new and innovative primary research methods.
- Strong understanding of content performance metrics across linear TV networks and streaming platforms.
- Must live within a reasonable distance to the offices in Burbank, Ca. (This role requires someone onsite 4 days a week)
- Expert understanding of evolving content landscape.
- Passionate and knowledgeable about television content and business.
Preferred Qualifications: - Data analytics experience a plus
- Advanced computer skills; SQL, R or Python experience a plus
- Experience supervising or managing people.
Required Education: - Bachelor’s Degree or equivalent required, preferably in Marketing, Communications, Economics, Psychology, or Sociology.
The hiring range for this position in Burbank, CA is $103,500.00 to $138,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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