Sales and Marketing Specialist Job at B&M Ashman, Alpena, MI

UnZabUNqNE5TcmxsYTdWVjJ4NlVMZCtMZFE9PQ==
  • B&M Ashman
  • Alpena, MI

Job Description

We are seeking a dynamic and results-driven Sales and Marketing Specialist to join our team. This role
is responsible for developing and executing strategic marketing initiatives, managing campaigns,
analyzing market trends, and fostering strong customer relationships to drive revenue growth. The ideal
candidate will possess a blend of creativity, analytical thinking, and strong communication skills to
effectively promote our products and services.

Minimum Requirements
  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • Minimum 2 years of experience in sales or marketing support
  • Exceptional written and verbal communication skills
  • Strong organizational and time management abilities
  • Proven ability to manage multiple projects and meet deadlines
  • Proficiency with digital marketing tools and platforms, including social media (e.g., Facebook, Instagram, TikTok), email marketing, and content creation
  • Collaborative team player with strong interpersonal skills
  • Strong problem-solving capabilities
  • Proficient in Microsoft Office Suite; experience with CRM platforms such as Salesforce.com preferred; knowledge of Sonar is a plus
  • Creative thinker with the ability to contribute innovative marketing strategies
  • Willingness to travel for extended periods as needed
Key Responsibilities
  • Develop and recommend strategies based on demographic and market research
  • Consistently meet or exceed sales targets by promoting Lakeshore’s products and services
  • Understand customer needs and recommend appropriate solutions and pricing
  • Maintain in-depth knowledge of Lakeshore’s offerings and competitive positioning
  • Build and nurture relationships with community organizations, business associations, and key stakeholders (e.g., city officials, DDAs, chambers of commerce)
  • Generate new business leads through strategic outreach and marketing initiatives
  • Close sales effectively and ensure post-sale customer satisfaction
  • Stay informed on industry trends, competitor activities, and emerging market opportunities

Job Tags

Full time, Work at office,

Similar Jobs

Dialyze Direct

Dialysis Registered Nurse-Float Job at Dialyze Direct

 ...little oversight on a Monday-Friday 40 hours schedule, provide nursing care, training, and home support (as needed), work...  ...approach that is both gentler and more outcome-driven than typical dialysis.Our focus on the difference that this enhanced-care makes inspired... 

SeekTeachers

Early Childhood Teacher Job at SeekTeachers

 ...&##127775; Dream Job Alert: Early Childhood Practitioner Wanted in Paradise APPLY NOW! &##127775;&##1...  ...among goats, chickens, and lush gardens this is early years education at its most joyful and authentic. &##127919; What You'll Do... 

Quartermaster

Brand Designer Job at Quartermaster

 ...Quartermaster is seeking a full-time brand designer to support brand creation, brand transition, and marketing work across both client...  ...in the world, to leading some of the worlds most iconic live events, we've been at the forefront of brand experience for over 25 years... 

LPC Personnel, Inc

Customer Service Lead Job at LPC Personnel, Inc

 ...team. This role is responsible for overseeing day-to-day operations, driving performance metrics, and ensuring a high level of customer service and lead conversion. The ideal candidate has strong leadership skills, experience in high-volume call environments, and a... 

University of Alaska Fairbanks

HVAC Technician Job at University of Alaska Fairbanks

 ...seeking to fill one position in our Mechanical Plumbing Shop for a HVAC Tech as a CT1, CT2, or CT3 based on years of relatable...  ...subject to University business needs and compliance with active labor union contracts. Typical work hours are 7am to 3:30pm Monday through Friday...